New Balance was born in Boston at the dawn of the 20th century as a producer of arches and plantar supports. He specialized in a sports company around the 70s, and has grown to become today one of the most important global company leaders in the sector. Its philosophy derives from the fact that a higher quality product sells much more for its technical characteristics and qualities, which thanks to a celebrity of the sport that wears it and promotes it for a fee. This is the choice made in the 90s, and never reneged. For over 100 years the company continues to make high quality sports shoes, faithful to the original values ​​of "Integrity", "Team Work" and "Total Consumer Satisfaction".