Breil, Chronotech and Hip Hop are brands owned by Binda Italia, an Italian company based in Milan, which has been one of the major players in the watch market for over a hundred years.

The skills it uses allow it to carry out a wide range of products and to oversee all the most interesting market segments with products with a contemporary appeal at an affordable price; with fashion and trendy models; with more classic watches, of high technical and qualitative content, including Swiss Made, which are placed in a higher price range.