Ever since its first collection came out, the goal of the Alcott brand has been to keep up with the latest trends. Centered mainly on the menswear collection, the brand draws its inspiration from the American market to a large extent, mixing elements of the Ivy League college tradition with the design and quality of Italian apparel for a winning combo, especially when it’s priced economically for the consumer. Following the rebranding process begun in 2013, the Alcott brand is now flanked by its womenswear spinoff Alcott Los Angeles; its collection is also growing fast on the market. The Alcott and Alcott Los Angeles collections coexist in carefully designed shops located on the main shopping streets of the most important Italian cities and all over the world, as well as at shopping malls throughout the country. These very special and highly individualized stores are a major investment for the company and distinguish the brand from its competitors, guaranteeing that value added that makes Alcott one of the most important Italian producers of fast fashion apparel.