Bottega Verde, the leading Italian brand in the production and sale of cosmetics made with natural ingredients, originated as a herbalist’s shop in 1972 in Pienza, Italy, in the heart of the truest, most natural region of Tuscany. Indeed, the brand’s headquarters are located in Palazzo Massaini, a splendid castle dating as far back as the 1500s, nestled in the countryside near Siena amidst hills, vineyards and wheat fields where olive oil and wine are produced. A magical place, where history and nature interact in perfect harmony. This is the place that provides the inspiration for the main ingredients contained in the Bottega Verde cosmetic range. Today, Bottega Verde formulates, produces and directly distributes its products under what has become its most popular brand, with 400 stores, in the first mono-brand cosmetics chain store in Italy: in its 40 year-long history, Bottega Verde has consolidated its market position as leader by promoting the love of nature transformed into beauty by science and the most advanced dermo-cosmetic technologies: the products are developed in the Bottega Verde laboratory by a team of in-house cosmetologists who work with the best universities in Italy The Bottega Verde ambitious foreign expansion programme is in full swing. In addition to Italy, the brand is currently distributed in more than 25 countries and its objective is to be the top range of natural Italian cosmetics products worldwide.